Do you know what Apple, Tesla, and Google have in common? They are leading tech brands that most people want to interact and engage with.
In today’s competitive world of technology, your tech startup needs a name that can transform into a powerhouse brand like the ones mentioned above. The question is – how do you pick a brandable name for your tech startup?
Well, for starters, you need to zero in on a meaningful and memorable name that resonates with your vision for the brand. The best way to do this is to pick a name on a relevant domain extension that can then double up to be your brand name.
Consider Aurora, a tech startup that specializes in self-driving technology, that recently raised $620 Million and aptly chose www.aurora.tech as their web address.
As a brand name, Aurora is smart and slick but it does little to highlight what the business does. However, when merged with a relevant .tech domain, it becomes a meaningful and definitive web address.
Role Of A Domain Name In Branding Your Tech Startup
A domain name that clearly communicates what you do and what you represent makes for a supremely brandable identity. Added to this, a domain name that is easy to spell and easy to understand and one that has a nice ring to it will surely go on to become a memorable name.
This is where a .tech domain name can do wonders for your tech startup’s branding. Because unlike other new domain extensions such as .AI or .IO, which are either too specific or too ambiguous, the .tech domain serves as an umbrella domain that encompasses everything under the technology periphery. This means you have room to scale your business and expand your horizons across other technology solutions.
On the subject of better branding, several startups and seasoned businesses are using a .tech domain extension to build strong online tech brands. Mondial.tech, Viacom.tech, Insight.tech, to name a few, are examples of businesses using a .tech domain extension to build sustainable brands on the internet.
Even tech enthusiasts and tech thought leaders are building their personal brands on .tech domains. Austin-Evans.tech, Dom.tech, and Edgar.tech are a few examples of individuals using a new domain extension to denote themselves and create brandable online identities.
Why You Should Pick A .tech Domain For Your Tech Startup
1 – Higher Recall Factor
The first rule to choose a brandable identity for your tech startup is to pick a short domain name that is easy to remember and one that has a highly recallable. Lightly.tech is a perfect example of this.
Since a .tech domain does a stellar job of defining what you do, you can avoid picking a name that is long or complicated and instead, pick a name that is free of any lingual or grammatical errors.
Additionally, a domain name that is easy to spell across various languages will help to pass the radio test. For instance, www.shadow.tech is a short, simple, and meaningful web address that is highly recallable.
2 – Smart Branding
If you have a smart brand name in mind for your tech startup or a well-thought name for your tech product, it’s advisable to stick to it and use it as your domain name too.
For instance, if Red Rocket Technologies is the name you have in mind for your tech startup, why not opt for www.redrocket.tech instead of www.redrockettechnologies.com. The former domain name makes for a supremely brandable online identity.
3 – Tech Focused
Nothing says you are in technology better than a .tech domain name. This is primarily because the .tech domain extension is highly definitive in nature and characteristic about the ‘technology’ element. Not to mention, the word ‘tech’ is a globally recognized acronym for technology.
Which means using a .tech domain to denote yourself on the internet is one of the smartest ways of announcing that you are doing amazing things in technology!
For instance, a domain name such as www.zizzle.ly doesn’t do much to inform what the business is about. However, www.zizzle.tech clearly establishes that you are in tech.
Final Thoughts
In today’s digital world, your tech startup’s name doubles up as your brand name and the URL will become your global identity. So, you can’t be callous about your name choices and pick any random name.
You need to pick a name that has the potential and the panache to become an authority in your niche. And a .tech domain should be your weapon of choice for better brand building. Happy name hunting!
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I don’t know the important of having a tech domain until I read this article.
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Very well explained! Choosing the perfect domain for a tech startup is of huge importance and it requires careful planning. I agree that a domain name that is easy to spell and easy to understand will surely go on to become a memorable name. Thank you for your tips!