In a world saturated with best practices, people yearn for unique and creative problem solving tricks to set them apart from the noise. Additionally, case studies are typically the first and only place people go when they want to be innovative. However, this whole thought process is flawed by definition. Shama Hyder sits down with Rohit Bhargava, author of “Non Obvious”, to discuss how to truly be innovative with your problem solving techniques.

Be sure to go check out more episodes of Shama’s award-winning show to keep your momentum up with insights on social media and digital marketing.