Is Facebook an integral part of your business’ marketing plan? Do you post fresh content to your wall every day hoping to spark fresh engagement with potential customers? Continuing to post content to social media on a consistent basis is a terrific first step, but with dwindling organic reach on Facebook, it might be time to up your game and explore additional tools.
Entrepreneurs within the social media and mobile application space are developing effective new Facebook marketing solutions in ever-increasing numbers. Here are five such promising products in development or Beta phase or that are reasonably new to the scene. If you’re looking to ramp up your brand’s social media engagement, you’ll want to keep an eye out for them.
Currently in development, Hyperlator helps businesses expand the potential of their Facebook events. Hyperlator features include event creation templates, event analytics, event page templates (great for cross-promoting on other social networks), and one-click mass invites. Hyperlator also offers SMS messaging for sending event invitations to mobile users. Hyperlator users also have access to a variety of tools to help promote their event. Now accepting early access requests, this helpful resource might be just what your business’ Facebook account needs to boost interaction.
If you want your business’ Facebook page to be home to genuine audience interaction, you might want to consider adding FakeOff to your list of essential Facebook tools. FakeOff helps you find fake accounts that are interacting with your business’ page. It can be extremely difficult to determine which of your social media followers are real and which ones are bots or spammers. Criminals and unethical users have become extremely good at appearing to be regular Facebook users. FakeOff helps businesses to analyze their followers by using data algorithms to spot suspicious patterns of activity. FakeOff lets you create a list of followers that you suspect might be fake and even lets you investigate suspicious images shared on your wall. FakeOff offers both free and paid options.
Book ‘n’ Bloom helps businesses accept online bookings via their Facebook page. Whether you run a hairdressing salon or an automotive repair shop, you can use Book ‘n’ Bloom to increase your customer appointments. Customers are able to book an appointment simply by viewing your online Facebook appointment calender. Book ‘n’ Bloom also offers a mobile app so your customers can create a booking on your Facebook calender from their smartphone. Book ‘n’ Bloom helps businesses increase engagement and build customer happiness at the same time. Since customers are able to create their own appointments, you don’t have to take time away from customers already present at your location in order to answer the phone. Having Facebook appointments in your calender allows you the opportunity to follow-up with confirmation details and further increases your customer happiness score.
If you are using Facebook as an audience engagement tool but are not yet selling products and services on your Facebook page, Kickstoro is definitely for you. Kickstoro lets you create an online Facebook store and offers tools to promote your new store too. Kickstoro helps you decide which products will resonate best with your social media followers and then helps you to target appropriate groups with your Facebook ads. You can customize how long you want your Facebook ad campaign to run and choose how much you want to pay for each interaction. Creating a Facebook store with Kickstoro is free. The first ad campaign you create with Kickstoro is also free. All future ad campaigns will result in a 10% fee payable to Kickstoro.
Tab Foundry helps businesses to create additional engagement tabs for their Facebook page. Using a visual drag-and-drop interface, business owners or page administrators can create new additions for their Facebook page in just a few minutes. Users can create everything from photo contest and sweepstake offerings to Instagram and Twitter tabs for their business’ Facebook page. If your business only has one Facebook page, Tab Foundry is free. Larger organizations with multiple Facebook pages are charged anywhere from $9 to $39 per month. Check out Tab Foundry for yourself; you just might end up feeling like a professional Facebook engagement consultant.
These are just a few of the powerful Facebook tools available to business owners. Integrating these resources into your social media marketing strategy can definitely have an impact on the success of your online marketing campaigns. If you want to increase the ROI of your Facebook efforts, these could certainly help.