Is you’re swamped, sleep-deprived and sucked right into the cycle of work-work-work, like many entrepreneurs, you might be looking for a more efficient way to get your daily nutrients—perhaps while you’re also getting that very, very necessary morning caffeine kick in the ass? Well, Soylent has just released a new beverage you may want to take check out. Since 2013, the LA-based company has been chewing through the tech world with its customizeable meal supplements designed to replace virtually any meal you can imagine for virtually any person who might consume them. Now they’re bringing a new twist to the up-and-at-’em game.
Coffiest is the latest from Soylent. Coffiest is a “balanced breakfast” and morning coffee in one single bottle. The plant-based formula provides 20% of the consumer’s daily nutritional requirements while delivering the same amount of caffeine as a strong cup of coffee.
Within the drink are four key components:
- Soy Protein: For smooth texture and robust amino acid profile
- Algal Oil: For Omega-3 fatty acids (produced in bioreactors to conserve natural resources)
- Coffee: For caffeine and flavor (there’s a hint of chocolate in there)
- L-theanine: For reducing jitters associated with caffeine consumption (amino acid found in green tea)
As part of their focus on meeting consumer needs, there are a few other notable characteristics to Coffiest: it’s vegan, lactose-free and nut-free, and it is produced using Good Manufacturing Practices (GMP). It’s also made in the USA. There are a few things it isn’t however. Most notably, Coffiest isn’t organic, kosher, GMO-free, allergen free, or gluten-free.
The concept has been in the works, or at least in public ideation for a while now. Since there’s a huge community of Soylent users sharing their recipes online, many users have had the idea to add espresso shots, coffee powder, or coffee extract into their existing Soylent 2.0 beverage for that extra kick.
Coffiest is currently available for purchase online starting at $37.05/month for a dozen bottles ($3.09 per 400 kcal.). There’s a 5% discount for auto subscribing, and it ships in 3-7 business days.
To date, Soylent has raised just over $22.3M in four rounds of funding from investors including Y Combinator, Index Ventures, Andressen Horowitz, and Lerer Hippeau Ventures.
If you’re looking for some alternatives in the space, there are a few other startups making some noteworthy meal replacements. Ambronite is positioned against Soylent by being all-natural and GMO-free; blended ingredients include oats, walnuts, apple, spirulina, and seabuckthorn. Ample Meal is focused on delivering a GMO and gluten-free product with less sugar (2 grams to 7 grams) and carbohydrates (26 grams to 37 grams), but more protein (27 grams to 20 grams). Of course, there’s always the Waffle House…
Charles Costa is a marketing specialist helping technology companies grow, one word at a time. You can learn more at CharlesCosta.net