One of the fastest growing sectors in brand building is the marketing automation sector. A quick scan of Google Trends from January 2013 to July 2015 shows the meteoric rise of this exploding market. Savvy brand builders are filling their quivers with a multitude of outreach arrows, utilizing everything from big data analytics to lifecycle marketing and influencer outreach. Don’t make the mistake of believing that automated outreach tools are just for enterprise users or those with deep pockets and dedicated sales departments. Startup companies are increasingly creating products and services aimed directly at small business owners. If you’ve been thinking about adding automation to your 2016 growth plans, following are a few fresh startup companies you might want to investigate.
Automizy offers marketing automation tools for SMBs. Whether you’re looking for lead generation tools or email marketing resources, Automizy can assist. They offer a free version to small business owners with less than 1,000 contacts or a $49 version for those with larger client lists. With everything from lead scoring tools to social media maximizing resources, you won’t regret diving into the offerings of this up-and-coming startup.
Vioby helps search engine marketers automate their campaigns. Vioby’s software optimizes the pages visitors land on when they click on a search ad. Instead of sending potential customers to your home page, you can direct them to your ecommerce catalog’s main page, a specific product page, or even a category page relevant to their shopping needs. When you combine marketing automation and shopper intent intelligence, your chances of increased CRO greatly increase.
Texting Base brings automation to your client outreach texts. Send personalized automated messages to customers on your contact list throughout the year. Schedule SMS interactions on national holidays, birthdays, or anniversaries. Keep your business top-of-mind to encourage referrals, grow a community relationship, or expand your network. Texting Base can be used for a variety of market sectors including hospitality, fitness, fundraising, and travel. Automating your customer outreach efforts leaves your staff free to focus on other essential tasks.
Anygrowth is bringing automation to growth hacking. They offer a variety of automation tools including Twitter data scraping, LinkedIn profile viewing, email data extraction, and SEO comment backlinks. If you want to apply the principles of growth hacking to your small business, dive into Anygrowth to see if it is appropriate for your needs.
The above-listed startups are just a small sampling of the growth happening within the marketing automation sector. When you combine factors like artificial intelligence, machine learning, APIs, and real-time marketing, it is no wonder this sector is exploding with growth.
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Jermaine Walton says
Any time that I can get some part of my marketing process automated, I am going to look into it. There is something about finding out what works and then making the most of it. If you can do that without using up the manpower, you are going to be in a better place than your competitiors.
I’ve been working in SEO for years so I’ve seen a lot of these software come and go. The main thing I picked up was that if you’re a small business owner looking to upgrade your online marketing efforts, try and find one that suits you best. Usually these software companies have free trial periods that allow you to really dig in and see how they work. Usually this will give you enough time to see if it suits your business needs.
You really need to just figure out what your business needs are. For instance if you run a brick and mortar but also offer e-commerce, you may want to focus on lead generation or conversion. If you are getting into blogging, perhaps look more into Anygrowth for outreach and link building.