Close Menu
    Facebook X (Twitter) Instagram
    Facebook X (Twitter) Instagram LinkedIn
    SnapMunk
    • Startups
    • Crowdfunding
    • Industry Insights
    • Startup Directory
    • Newsletters
    SnapMunk
    Home»Startups»Picky 60 Second Video Reviews Platform Challenges Fake and Boring Reviews
    online reviews and man on iPhone thinking about them
    Startups

    Picky 60 Second Video Reviews Platform Challenges Fake and Boring Reviews

    Stephen AltroggeBy Stephen AltroggeJanuary 26, 2016Updated:December 18, 20163 Comments3 Mins Read
    Share
    Facebook Twitter LinkedIn Email

    How can you know if a review on Amazon or Yelp is actually real? That it was actually created by someone who experienced the product? Anyone can login, claim they’ve purchased a product or visited a business, and leave a review. This has been an ongoing issue for Amazon, to the point that they recently filed a lawsuit against 1,000 people who offered fake reviews for $5. Negative Yelp reviews, whether true or false, can make or break a small business. Regardless of on which side of the review you find yourself, some sort of authenticity filter is very important.

    Of course, there have been some pretty hilarious fake reviews, like this one of the “Three Wolf Moon” shirt…

    Wolf t-shirt from Amazon that has funny reviews

    funny Amazon review

    Hilarity notwithstanding, fake reviews are problematic, and make purchasing more difficult for customers. Even real written reviews have their own engagement challenges; unless they’re as clever as the one above (they almost never are), they make purchasing a little more boring for customers. 

    Enter Startup: Picky, who launched last November. It’s basically like Vine and Yelp had a baby.

    Picky lets users record a 60 second review of a product, place, service, event or whatever with their smartphone, and then immediately post that review to the app community. Those reviews are only accepted if there is visual proof that the reviewer does indeed have the product. Reviews not actually showing the product are flagged for investigation and potential removal. The app also offers standard “social media”-esque features such as likes, comments, and following user profiles.

    Screenshots from Picky app that verifies online reviews

    Functionally, the app is fine; it offers a good user experience and just the right feature set for what it’s trying to accomplish. Practically and philosophically, however, two big things concern me (aside from constantly questioning the true advantages over written reviews, especially when a high volume of them naturally takes care of the validation efforts).

    First, many sites (including Amazon, and Yelp as of last summer) already offer the ability to submit video reviews, along with photos and written reviews. As a user looking to find reviews, it make more sense to utilize the incumbent functionality on a comprehensive, search-optimized site rather than downloading, configuring and fully adopting a new app with an entirely new (or maybe entirely redundant) community. 

    Screenshots of online review app Picky

    Secondly, and perhaps most significantly, the app will remain relatively useless until it acquires a massive user base. I have no interest in watching random reviews of products I don’t care about. From a viewer’s perspective, this is not a substitute for YouTube – I only read reviews when I’m actively interested in purchasing.

    And that’s the Catch-22 of a product like this; functionality and concept aside,you need tons of reviews for the app to attract users, but you can’t get reviews without users. I imagine that they are banking on the reviewer side to quickly drive adoption, borrowing steam from the on-camera contagion that continues to sweep across our culture. Hopefully they can attract enough people that are desperate enough for their 60 seconds of fame, even if its 60 seconds of blathering on about Tupperware.    

    In the end, I’m just not sure the demand is great enough (at least with adults) for an app specialized in this particular area. One of the signs of a great product/idea is that you find yourself saying, “Why wasn’t this invented years ago?” I don’t find myself saying, or even thinking that.

    For now, it’s back to Amazon and Yelp for me.

    Picky is available for download on iTunes and plans to soon release a version for Android.

    Stephen Altrogge
    • Website

    AUTHOR, SnapMunk Stephen Altrogge is a freelance writer based in Tallahassee, Florida. He writes about tech, marketing, faith, and lots of other things. He’s married to Jen and has three young girls. Every day he consumes more coffee than the entire population of Colombia. He knows more about Star Wars than any respectable man should, and he runs more than any sane man would. He once attempted to eat a 2 pound hamburger in under an hour. He failed.

    Related Posts

    Beyond Bonjour: Mastering Languages for a World Without Borders

    March 26, 2024

    Speak Like a Boss: Mastering Languages for Startup Success

    March 26, 2024

    Save Money While Going Green With Arcadia Power

    July 25, 2019

    3 Compelling Reasons Why Your Tech Startup Needs A .TECH Domain

    June 21, 2019
    TOP POSTS

    Beyond Bonjour: Mastering Languages for a World Without Borders

    March 26, 2024

    Speak Like a Boss: Mastering Languages for Startup Success

    March 26, 2024

    Save Money While Going Green With Arcadia Power

    July 25, 2019

    3 Compelling Reasons Why Your Tech Startup Needs A .TECH Domain

    June 21, 2019

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    SnapMunk is dedicated to providing readers with all things interesting, exciting and entertaining in the world of tech news, startup companies and startup culture.

    We're social. Connect with us:

    Facebook X (Twitter) Instagram LinkedIn
    TOP INSIGHTS

    Beyond Bonjour: Mastering Languages for a World Without Borders

    March 26, 2024

    Speak Like a Boss: Mastering Languages for Startup Success

    March 26, 2024

    Save Money While Going Green With Arcadia Power

    July 25, 2019
    GET INFORMED

    Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    Facebook X (Twitter) LinkedIn Instagram
    • Home
    • Startups
    • Crowdfunding
    • Industry Insights
    • Startup Directory
    © 2025 SnapMunk. Designed by SnapMunk.

    Type above and press Enter to search. Press Esc to cancel.