With Instagram now being open for ads, highly visual brands can’t afford to ignore the platform any longer.
Instagram has 400 million users and counting as of October with 90% of them being under 35. This is the most innovative part of your Millennial audience concentrated into a single platform. That’s a massive opportunity for social brands.
So you’re on Instagram? Great! Now it’s time to put together an editorial calendar.
And that step right there is exactly what holds most brands back from being effective with Instagram. Planning a visual editorial calendar is a total pain. There’s no good way to do it without using multiple apps and programs which turns it into a major time suck for your average social media pro. Right now, that means planning often gets pushed to the side, leaving money on the table.
Started by a jewelry designer who tired of wasting time planning Instagram campaigns, Planogr.am helps brands by letting them visually plan out and manage their content for Instagram.
Upload photos into the library, then arrange them into a mini-campaign. After you’ve planned your mini campaign, schedule the date and time you’ll post on Instagram. You can’t automatically post to Instagram because of their terms of service, but you can get most of the way there. Right now, it can only manage photos, but video is apparently on its way.
Bonus for brands – they don’t put on a watermark on your images like a lot of photo management software does.
This kind of technology could quickly turn into the standard for the ever-expanding roster of social marketers out there. Planogr.am has a 15 day trial available right now, so if you’re looking for a little more slack, you might want to give it a shot.
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