Wouldn’t it be great if when you wanted to purchase something, on any given website, you could click Buy Now and have that be the end of it?
But of course, online shopping is never that easy. There’s registering for an account, being tricked into signing up for newsletters you don’t want, filling out all the same forms you do on every other site, and generally being forced through a far-from-cozy funnel until you hopefully finally make it out the other side with that thing you once thought you could buy immediately.
It’s not like the setup is great for merchants either. Cart abandonment rates go up by about 1% every year, and it’s at 67.91% right now. All those extra steps are stacks of dollars left on the table.
That’s why startup ShopCo wants to completely disrupt the online shopping experience – and by “disrupt”, we mean, “fix”. With what exactly? A totally free, one-click buy button.
Using ShopCo is straightforward – register for an account, fill in your ShopCo dashboard information, install the add-on, and the button just lives on your toolbar, accessible whenever you need to buy something.
What’s going on under the hood is impressive though; using artificial intelligence, ShopCo works on any US eCommerce website by automatically using your information to complete the checkout processes for you. The system is even smart enough to find coupons and apply them without you having to run so much as a Google search.
Warning: Geek Break – they don’t take security lightly either. With an encrypted SSL connection stored on AES-128-protected servers and private communication to the retailer over secure VPN, your information is in better hands than the average cart. Additionally, they’ve got end-to-end AES 256 bit encryption technology using SSL/TLS.
Thank heavens we have the really smart people helping us shop.
So if you plan to do a lot of online buying this holiday season (you know you do), maybe try installing the ShopCo button. The only thing you’ve got to lose is more spammy emails from retailers you didn’t want to hear from anyway.
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Spencer Bailey says
Pretty cool. The only thing that I am not sure about is the fact that there are a ton of apps like this that make shopping easier. The issue I have is that I never thought shopping online was that hard.
Jennifer Pacheco says
I have been reading about cart abandonment for many years. I am surprised it is that high right now, but for an app to come along and make it easier to buy, at least someone is trying to help out the problem.