Cold email sales can be a dangerous path. They key is to be personal and informative but remain sales oriented with your messages – which can be tough. Then after your first few cold sales campaigns, you’ll quickly find that while keeping all of your emails personal gets easier, keeping track of all the inbound and outbound messages in an organized fashion – with well timed follow ups – actually gets harder. Canadian startup company, Reply is trying to make all of that easier in order to increase your productivity and ultimately, help you grow your business through email sales and sales email automation.
To assist with personalization, Reply uses dynamic fields to allow contact info to be automatically inserted into all outbound messages in any stage of an automated sequence of emails. For instance, you could set up a three step sequence that contains an intro email and two follow-ups, scheduled two and seven days apart. Once the steps are saved, the sales email automation system just takes over, inserting the personalized content (e.g., First name) and if a reply is registered from the recipient, Reply automatically pauses the campaign so that sales user can follow up personally.
When setting up with Reply, users can connect to their own email server, so all messages come out of the system are actually sent through the sales rep’s actual account and address. Emails sent through Reply will show up in the user’s Sent folder in their native email client (or inbox for replies), with a copy also being stored in the Reply interface.
To ensure that everyone knows what is working and what isn’t, Reply provides insights into performance and response; users can view a bunch of analytics including open rates, delivery, and reply rates.
For additional productivity gains and collaboration options, users can even invite colleagues to work on automated campaigns, share analytics and prospects, and even design, edit and acces email content templates to be reused by multiple users over several different outreaches.
There are a several other tools in this email sales space (and automation), but the simplicity of Reply, considering the customization and personalization it offers, seems pretty appealing; for a smaller shop looking to make big leaps in email efficiency, it’s definitely something to consider. The service can be paid for on a monthly basis or to save 20%, an annual basis; pricing starts at $55 per user per month for up to 1,000 emails.
Reply is based out of Vancouver, British Columbia.