Crowdfunding The Anatomy of a Viral Crowdfunding Campaign: How Superbook Spread Beyond ProductBy Daniel A. GuttenbergAugust 2, 2016 Superbook has taken Kickstarter by storm with their viral crowdfunding campaign. Its modest $50,000 goal was shattered within ten minutes of launch…
Crowdfunding Superbook Turns SmartPhones Into Laptops & Raised $500K In Less Than 40 HoursBy Prateek JoseJuly 25, 2016 Superbook uses a “laptop shell” to convert a smartphone into a laptop experience. The Kickstarter has raised over $750K in less than a week, and it’s likely the funding will continue.