A new startup based in Fort Wright, Kentucky – launched just last month – is the latest entrant into the niche space of “teething jewelry”. Wear Tough wants to help all mothers alike save their hair, their jewelry, and their sanity by creating safe and stylish teething necklaces for them to share with their newborns.
Wear Tough provides fashionable, environmentally friendly stone-style and “pearl”-style necklaces made from organic silicone. The pieces can complement both casual and more elegant outfits, but while they offer aesthetic value, the real benefit comes into play with that chubby little accessory mothers often find on their arms; babies can safely chew on the things for hours.
Every baby shows teething differently – some with virtually no symptoms while other babies (and consequently, mothers) will experience pain and discomfort for months. With Wear Tough necklaces, babies can nom nom on the soft silicon beads indefinitely, cutting their teeth while leaving mom’s jewelry collection intact.
Wear Tough products are designed with food-grade plastic free of BPA Phalates, PVC, Lead, Cadmium, Latex and all other potentially harmful ingredients,so mothers can feel confident that they aren’t exposing their children (or their skin) to harmful chemicals.
They are also heat resistant, freezer safe, dishwasher safe and clean easily with soap and water – and unless you dip them in Nutella (babies love that stuff, right??), they have no taste or smell.
A major player in the space, offering bracelets and letter-necklaces as well, is Smart Mom Jewelry, the makers of “Teething Bling®” – not to be confused with, “Hotline Bling”, though we wouldn’t be surprised if Drake got a little tired of nibbling on gold pendants.
With a slightly lower price-point, and the strength of the “organic” label on their silicon, Wear Tough currently has about 14 different styles available for order on their website, each costing $14.99.