When you think of brushing your teeth, what comes to mind? If you’re like most people, probably unpleasant trips to the dentist and annoying daily routines. Although there have been some variants of smart toothbrushes on the market–even ones that convert the exercise into a hygienic smartphone video game–they still require users to actually brush their own teeth. Annoying, right? And time-consuming. Hey, it’s a gig economy out there. If you really want your product to take off, take time and responsibility off of consumers’ plates. Enter: the automatic toothbrush.
The Amabrush automatic toothbrush is a hands-free device that brushes all of your teeth at once; it’s entirely automatic, and it finishes in ten seconds (insert “marriage sex life” joke here). The brush has built-in micro-channels that efficiently transport toothpaste to the user’s teeth, while being soft enough to prevent gum damage.
Similar to a run-of-the-mill-now-effectively-antique electric toothbrush, Amabrush sports a magnetic connection for the brushheads, meaning it can be shared between users. Users only need to put the mouthpiece near the handpiece and the magnet snaps the connection into place.
While a manual toothbrush requires users to wiggle them and carefully apply pressure, electric brushes are designed to be held in place. Amabrush is engineered with brushes at a 45 degree angle against the gum line in order to deliver an efficient cleaning while being soft enough to not damage the gums.
In order to prevent infections and other harmful growth, the Amabrush is made of antimycobacterial silicone that kills 99.99% of all bacteria. A built-in mechanism delivers the right amount of toothpaste to teeth and the integrated battery lasts for 28 sessions, which means users can brush their teeth twice daily for two weeks at a time. In general, the brush heads should be replaced every three to six months.
You guessed it: the device has an associated app. From the app you can define different vibration modes such as gum massage, whitening mode, and burst mode. For those who want a more thorough cleaning, they can also configure the device cleaning timer, and of course also reorder replacement parts with a click.
As far as sizing goes, there’s currently a single size for men and women above the age of 14. A children’s version might be in the works in the future (read: definitely should be in the works).
Since July 6th, the makers of Amabrush have raised over $2.2 million. Pricing for the device starts at $90, with each purchase including a handpiece, mouthpiece, toothpaste capsule, and a basic charger. Rewards are still available as the campaign still has until August 5th to keep raking in the cash. The Amabrush has an estimated shipping date of December 2017.
Charles Costa is a marketing specialist helping technology companies grow, one word at a time. You can learn more at CharlesCosta.net