When you think of brushing your teeth, what comes to mind? If you’re like most people, probably unpleasant trips to the dentist and annoying daily routines. Although there have been some variants of smart toothbrushes on the market–even ones that convert the exercise into a hygienic smartphone video game–they still require users to actually brush their own teeth. Annoying, right? And time-consuming. Hey, it’s a gig economy out there. If you really want your product to take off, take time and responsibility off of consumers’ plates. Enter: the automatic toothbrush.
The Amabrush automatic toothbrush is a hands-free device that brushes all of your teeth at once; it’s entirely automatic, and it finishes in ten seconds (insert “marriage sex life” joke here). The brush has built-in micro-channels that efficiently transport toothpaste to the user’s teeth, while being soft enough to prevent gum damage.
Similar to a run-of-the-mill-now-effectively-antique electric toothbrush, Amabrush sports a magnetic connection for the brushheads, meaning it can be shared between users. Users only need to put the mouthpiece near the handpiece and the magnet snaps the connection into place.
While a manual toothbrush requires users to wiggle them and carefully apply pressure, electric brushes are designed to be held in place. Amabrush is engineered with brushes at a 45 degree angle against the gum line in order to deliver an efficient cleaning while being soft enough to not damage the gums.
In order to prevent infections and other harmful growth, the Amabrush is made of antimycobacterial silicone that kills 99.99% of all bacteria. A built-in mechanism delivers the right amount of toothpaste to teeth and the integrated battery lasts for 28 sessions, which means users can brush their teeth twice daily for two weeks at a time. In general, the brush heads should be replaced every three to six months.
You guessed it: the device has an associated app. From the app you can define different vibration modes such as gum massage, whitening mode, and burst mode. For those who want a more thorough cleaning, they can also configure the device cleaning timer, and of course also reorder replacement parts with a click.
As far as sizing goes, there’s currently a single size for men and women above the age of 14. A children’s version might be in the works in the future (read: definitely should be in the works).
Since July 6th, the makers of Amabrush have raised over $2.2 million. Pricing for the device starts at $90, with each purchase including a handpiece, mouthpiece, toothpaste capsule, and a basic charger. Rewards are still available as the campaign still has until August 5th to keep raking in the cash. The Amabrush has an estimated shipping date of December 2017.
Charles Costa is a marketing specialist helping technology companies grow, one word at a time. You can learn more at CharlesCosta.net
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Perfect gadget for the gadget loving person in your life. I cannot wait until Christmas 🙂
This might even be something fun for kids to use. IT is hard enough to get them to brush their teeth, but this might seem like a little cool gadget that “only grownups” get to use.
2+ million dollars and still going! That is insane for a product like this. If investors gauged the success of a product this one is the to moon!
I am just going to go out on a limb here and assume that this toothbrush is going to send shivers down my spine!
I would think that anyone that has an issue with getting a good tickle, might have an issue with this device hanging out in their mouth.
You know, once you break things like this down, there are really a lot of gadget like products coming to the market that are genius ideas. It is all about solving that ONE problem or making something a little easier for someone. I find this fits both and an “automatic” brush is pretty sweet!
Looking at the overall build of this thing, would it be wise to say that the bristles might not last as long as the rest of the device?
What about the size of people’s mouth and teeth? They must be different sizes to ensure each person is getting the right amount of brushing necessary, right?
I thought about this as well. It’s a very good point.
Brushing my teeth is one of the least favorite things for me to do in the bathroom. I know it has to be done, but I hate it. Maybe something like this would take that annoyance away?
$90 seems a bit high, but there is a reason that electric toothbrushes are still on the market right? How much are the additional “brushes” going to cost? That would be my only question. If this is a gadget that can do what it says for less than $100 per year, I would consider.
All the little “brushes” are really going to do a number on your teeth. It is a great way to ensure all the teeth are getting cleaned at the same time. As a hater for consistently annoying routines, this takes away some of that annoyance knowing that each time the brushing should be about the same.
So, “hands-free” does not mean that exactly? This is sort of like the idea that toilet paper has never changed in our lifetime. I was not sure if I would see a toothbrush change. Even though the electric brush is a change, this seems to be a complete change in design.
This is still one of the fascinating products that I have seen in a long time!