Did you know that over $34 billion has been raised via crowdfunding campaigns worldwide?
That’s right – crowdfunding can be a great way to raise the funds needed to launch a new business or product, but only if you have the right marketing strategy.
The most successful crowdfunding campaigns use buzz marketing to build hype around their campaign and encourage people to pledge.
This type of marketing doesn’t cost a ton, but it does have some pretty impressive results when it’s done right.
Not got a clue how to generate a buzz or get your campaign to go viral?
Don’t worry – we’re here to teach you.
Read on for five essential buzz-generating tips.
Release Teasers of Your Campaign Rewards
Releasing teasers is a great way to get people excited about your campaign before it even launches.
Decide on the rewards you’ll offer, then create text and image teasers to share on your website, mailing list, and social media pages.
You might show small snippets of images, use text hints or clues, or create a virtual treasure hunt, hiding rewards around on your site.
When they’ve spent time guessing what your rewards will be, people will be extra hyped when they’re actually released.
Run a Competition with Cool Prizes
Not seeing much engagement in your crowdfunding campaign?
There’s one surefire way to change that – by running a competition.
Choose an awesome prize, then set up different ways to win entries. You might include sharing a link to your crowdfunding campaign, retweeting a message about your campaign, following you on social media, or signing up to your mailing list.
Make the competition prize relevant to your campaign and it will serve a double purpose – to build hype about the campaign and show off your awesome product/reward.
Share Behind the Scenes Snippets
Everyone loves feeling like they’re in the know – crowdfunding fans in particular.
Part of the thrill of supporting a crowdfunding campaign is the knowledge that you’re helping something grow from the ground up, so feeling involved is key.
Share behind the scenes images of prototypes, updates on progress, and other snippets to get people excited about what you’re doing.
Film a Launch Video That Highlight Your Uniqueness
According to one crowd funding study, tech campaigns with a pitch video raise eight times more funds than those without.
That’s a huge difference, and we can see why.
The best crowd funding campaigns involve products that are super-unique, interesting and unusual, and this kind of product is often best explained using video.
Rather than reading a wall of text or looking at complex diagrams, your potential backers can watch a short clip and instantly understand what you’re all about.
An awesome video pitching your product is an essential buzz marketing tool.
Create a Thunderclap for Your Campaign
Never heard of a Thunderclap?
It’s pretty simple – ask your fans and followers to sign up to send a social media update at a specific time, using a certain word or hashtag.
When enough people sign up, there’ll be a huge blast of simultaneous messages, which is sure to generate plenty of hype on social media, exposing your campaign to lots of new users.
Why Use Buzz Marketing in Your Campaign?
Buzz marketing is the best way to get people excited about your crowdfunding project – it drives engagement, promotes your rewards, and helps you reach a larger audience.
Using the tips above will help you generate some serious hype and start reaching your goals.
Get inspired by checking out the latest crowdfunding trends.