You read about it in the news from time to time: “Cisco is laying off 5,000 employees…” and two specific thoughts swirl through your mind. Those being some form of, “Wow, that’s terrible news,” and “Thank goodness that’s not happening to my workplace.” The second thought may be true for the time being, though that’s not what many would call a guarantee.
Just earlier this year, Qualcomm trimmed down their global workforce by nearly 5% to stay competitive in the cut-throat mobile chip market. That may not sound like much until you consider that 5% amounts to over 1,300 layoffs in the San Diego, CA area alone.
For those of you who play the stock markets, what I’m about to say will make perfect sense: you need to diversify your income through one or more side projects.
With tons of options at your disposal, reasons against setting up a small business are becoming scarce. Look at Etsy, a self-contained marketplace where individual shops can sell clothes, arts & crafts, and other creative items. Tools like Shopify, Weebly, and SquareSpace are sprouting up across the web to provide the means to build a website and launch your online store with ease. App designer platforms like Gamesalad aim to help users build the next Flappy Bird, ideally without much actual coding.
Although developing the next big app or building a unique subscription box service has proven to have very high potential when well-executed, there are much more fascinating biz models with even more earning potential (though they require more product development). There’s an old saying about the California Gold Rush: you didn’t get rich by digging for gold, but rather by selling shovels. In today’s terms, that means that by offering a platform or tool that grassroots businesses can’t live without, you are likely to see some serious growth.
When Rohan Gilkes set out to found Wet Shave Club, he and others like him surely noticed that most tools on which new businesses frequently depended were overly generic and costly burdens. For example, signing up for a quality email list builder like Leadpages, Aweber, or GetResponse will set you back $25 or more a month. Gilkes & Team realized that by self-developing and sharing the tools from which they benefited, they could bring even more value to the table than their original B2C business. So they created Launch27, a fully-featured booking platform for service-based businesses. Now they use that very tool with another business of theirs, Maids in Black. They didn’t even stop there: they also released a powerful alternative to the already popular web traffic & conversion growth add-on SumoMe.
It seems nearly everyone wants to be behind the next wave of marketplaces like Ebay and Alibaba but most don’t have the know-how to code their own website or their marketing tools from scratch. Since startup capital is scarce for so many newcomers, try formulating your business idea around helping other aspiring entrepreneurs succeed. It has worked very well for Mr. Gilkes and his Co-Founders, it has worked for my own online business, and it brings incredible satisfaction and purpose to the work you do.
Even if you don’t succeed at first, you will learn so many invaluable skills: locating information or talent you need (resourcefulness), delegating tasks (management), pulling together what you plan to sell (product development), how to face your clients (sales), a plan to grow your customers (marketing), and making decisions on which you can follow-through (executive). Best of all, each of these skills will carry over into other areas of your life and give you a completely new perspective (and appreciation) for your full-time job.
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vijay kumar says
Thanks for this blog its help full for every one haves limits that have do for work and achive someting keep updating this types of blogs post.
Wilma Harville says
Lots of work and lots of paperwork when you first get started, but if you can get your business booming, easy street is not that far away.
House Cleaning Virginia Beach says
Being successful as an entrepreneur, no matter what market or niche you want to be in you have to be the best at what you do. Everyone loves an expert in their field and not just a jack of all trade, we have learned that offering VALUE to others and helping to solve problems seems to be the best way for everything to run smoothly and fall into place!
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Roger Combs says
When it comes to paying for a service you use compared to developing your own similar service, I am all for that. You are going to save your company money, while at the same time you might actually hit it big offering it to other companies.
Carlos Shields says
I agree. Developing an entirely new service is not going to be the best for your pocketbook!
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Great info. Lucky me I came across your website by chance (stumbleupon).
I have saved as a favorite for later!
Eric Tucker says
I love StumbleUpon. The site can really toss you in many different directions while maintaining your topic of interest very easily. Thanks for reminding me of that site!
Don Darrow says
When going into start-up mode, or whatever you want to call it, there is nothing wrong with having a backup plan. Diversifying your income is just a bonus.
William Carlson says
I agree with your article. You need to keep your options open regardless of what you are looking at making money with. Great tips!
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Arthur Crittenden says
Getting a little more at the end of the month is always a nice bonus. For me, it is about feeling like you own something and the money that comes in from it just adds to the pile.