Just like coffee, most people love beer. While it’s simple to brew coffee, home brewing beer is a bit more time intensive. While making beer used to be limited to the experts (and the people with a lot of patience), a startup is aiming to bring DIY brewing to the masses.
The Brewie stands apart from traditional DIY beer systems because it provides complete control over the brewing process – from mashing to sparging to hopping and all the way to cooling – with all steps manageable through a web interface or companion mobile app.
Beginners and experts alike can brew up to 20 liters of beer (or two bottles per day) at 30 cents per bottle. The machine also uses 87 percent less water and 91 percent less energy than traditional brewing processes.
Similar to the K-Cups for the Keruig, the Brewie offers pre-made packets with the ingredients ready to go. These are called Brewie Pads – square pouches each containing the malt, hops, and yeast for brews. There’s also an included RFID card which holds the beer recipe. Users simply scan the card, add the ingredients, and the brewing begins. All the measurements are handled by the machine.
Unlike the Keurig, the Brewie doesn’t lock users into using their products. Users are able to select their own ingredients, leading to endless possibilities. The machine is also self-cleaning.
There’s even an online community in the works where brewers can learn from the experts, follow others, and collect/share recipes. The machine is compatible with the Beer XML standard which enables users to download recipes from Brewer’s Friend and BeerSmith.
The Brewie originally gained traction through their IndieGoGo campaigns which raised $725,369 – 223% more than the original goal. The additional funds have been used to add a few extra features such as more durable pumps, the ability to add hops during the brewing process, and safer casings which enable the user to see into the machine without having to open it.
You can pre-order a Brewie for $1,799 plus $50-$180 for shipping depending on your location. IndieGoGo orders are expected to ship in February 2016, and website pre-orders are expected to ship in March 2016. It is relevant to note that in their pre-order terms, they say that they are not offering refunds and that the delivery date is just an estimate.
If the Brewie is beyond your budget or you want to stick to more hands-on brewing methods, Instructables has a pretty great DIY guide to making beer. After checking out Brewie though, that does look like a lot of work…
Charles Costa is a marketing specialist helping technology companies grow, one word at a time. You can learn more at CharlesCosta.net
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Just 30 cents per bottle is a very impressive price point if you ask me. Just seeing that the campaign has done this well makes sense and tells you where the investors would like to put their money these days.
Great post however I was wanting to know if you could write a litte more on this subject?
I’d be very grateful if you could elaborate a little bit more.
Thanks!
Very help-full post and thanks for posting this.
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Oh man, this is the cats meow! It was only a matter of time before I got my wish of my Keurig pouring out tasty beer instead. I am going to keep an eye on this .
That isn’t really how that system works though, all it’s doing is the brewday for you. Nothing else. There is still fermentation & bottling/kegging.