Isn’t it great how everyone and their grandmother is a photographer these days?
How a 12-megapixel smartphone camera and some Instagram filters makes anyone an artist and an expert?
Of course, you know there’s a lot more knowledge, skill, and equipment involved in being a professional photographer. You also know you need a professional way to show off your work and showcase your services if you want clients to show you the money. Just like you can’t build a real portfolio with an iPhone and a handful of apps, that clunky WordPress site you threw together in an afternoon isn’t going to get your career where you want it.
Fortunately, you have options. You can pay thousands of dollars for a custom-designed site tweaked and tailored by master web craftsmen…and likely continue to pay thousands to have it maintained, upload new photos and get them cropped correctly, etc. You could eschew technology altogether and set up a folding table to sell limited-run prints outside the supermarket. Or you could check out Squarespace, which for my money is the easiest, most affordable way to set up a professional photography portfolio site and online store.
Sleek, Simple, and Streamlined
You’d think in this era of high-tech wizardry that online photo display would be easy. As you’ve probably already found out, it’s anything but. Screen sizes, device types, cropping, load times, resolution options—the number of variables at play make it virtually impossible to display your portfolio in the best light, every time.
Custom portfolios to fit any style. Image courtesy of Samm Blake
The geeks at Squarespace have figured it out. Choose your portfolio’s layout from dozens of award-winning templates, customize to your heart’s content (or not), then all you have to do is upload your photos. Choose a focal point for each one, and Squarespace sizes, crops, and displays each photo in an ideal light based on whatever platform a visitor is using to browse your creative work.
It’s like point and click for photo display.
And Squarespace is affordable, too. Instead of shelling out thousands of dollars and waiting for weeks to have a site built from the ground up, you can be up and running today for just $12 a month. Why spend your time, energy, or money putting together a professional online photography portfolio that will always underperform the constantly-updated, team-maintained platform at Squarespace?
Squarespace Sells More Photos, Too
Photography isn’t just your hobby. It’s your profession. That means that for you, photos are a business, not just a way to share what you’re having for lunch while calling it art. Squarespace gets that, and it makes setting up and running an online store almost as simple as setting up your portfolio.
Sell your photos. Sell your services. Offer easy and secure payment processing, and get paid seamlessly. All with zero technical knowledge required on your part—you take the photos, Squarespace helps you turn them into cash. With site designs optimized for SEO and useful tips to help you gain prominence in the highly competitive photography field, a Squarespace photography store will both attract more clients and display your growing portfolio that will follow.
Add in a full integration with G Suite for custom emails, calendars, and file storage via Google Drive, and your Squarespace site can easily take over the full front-end and back-end duties of your photography business. Attractive, easy forms capture visitor and customer information for future marketing, social media integration makes sharing and promoting your work as easy as a single click, and the portfolio app turns your smartphone into a full-fledged gallery, even when you’re offline.
Finally, your smartphone can boost your photography career.
Don’t Lose Focus—Take the Shot Today!
Create a professional portfolio for your photography with Squarespace. Start your free trial today. No credit card required. When you decide to subscribe, be sure to use coupon code ‘SNAPMUNK’ for 10% off your first website or domain purchase.
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