Marketing effectively to your audience can be a daunting task with parameters such as demographic, size, and individual customer preferences to consider. Shama responds to a viewer who needs some tips on how he can market his company to his massive audience of 600 million people.
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Very good tips and really relevant to any niche or market you are after.
Point #1, smaller audience and that is a great answer!
It would have to be the ONE thing that is going to make or break his business. Still a very hard decision to make, in my opinion.
Before watching the video, the first thing I think is that 600 million is too many. Narrow the audience and it becomes easier. The video is a good one, however, thanks for sharing!