Whether you are writing code for a startup company or programming your own mobile or web applications, understanding how users interact with your code is crucial for success. From download abandonment at your permission screen to interactions with popular app functions, your ability to analyze consumer engagements can impact everything from your app store reviews to your download rates. Luckily for today’s developers, there are now more application analytics tools than ever before. If you want to increase your revenues and maximize the potential of your code, following are five powerful Tools for App Developers you’ll want to add to your programmer’s bag-of-tricks:
AppsFlyer offers real-time tracking advertising analytics for mobile application programmers. Understand which ads are performing best so you can maximize your ROI and boost your customer acquisition ratio. The AppsFlyer SDK integrates with numerous advertising networks including Google Adwords, Facebook Ads, and Twitter Ads. If in-app advertisements are part of your monetization strategy, you’ll definitely want to add AppsFlyer to your developer’s resource list.
Appsee helps developers understand how consumers are using their applications. Features include touch-enabled heatmaps, conversion optimization tools, and real-time engagement analytics. You can record users engaging with your application, add optimization filters to your app to understand abandonment rates, and even filter your analytics based upon user demographics.
Applause is an especially helpful tool for mobile app creators who like to perfect their offerings during the alpha and beta stage. Applause offers testing resources for everything from mobile apps and wearables interfaces to IoT and smart car applications. Test everything from load times to localization data. With real-time data reporting, you’ll immediately understand audience engagement with your builds so you can issue bug fixes or tweak your usability functions.
With appfigures, you can get app store analytics for both Android and iOS developers. Whether you’re creating Mac and iOS applications or Google and Amazon downloads, you can utilize appfigures to understand your engagement rates. Features include automatic email alerts, app store rankings on an hourly/daily/weekly basis, and translated app store reviews too.
Appbot helps application programmers manage their online reviews. Understand which keywords your reviewers are using to describe your applications and which bugs are mentioned most often. With everything from sentiment analysis to user feature requests, Appbot can help you turn your reviews into powerful product development road maps.
Maintaining an awareness of helpful new resources for app developers can maximize the potential of your builds. Whether you’re creating applications as part of a development studio or building new interfaces for upcoming technologies like smart cars and IoT wearables, you can boost your return on investment by understanding how users are interacting with your code. Will you be adding any of the above-listed tools to your developer’s must-use resource list?