A few months ago, Title III of the JOBS Act came into full effect. At the time SnapMunk contributor, Daniel A. Guttenberg predicted that, “you can bet we’ll start seeing a trickle of startups backed by regular old Joes in the coming months.” We’re now beginning to see the emergence of a range of equity crowdfunding platforms that make just that possible.
Equity Crowdfunding: The Basics
Title III has given startups a way to raise capital by accepting money from ordinary citizens. The provision makes it possible for non-accredited investors (those with less than $1 million in assets / an annual income below $200,000) to invest in startups in exchange for equity. At an operational level, Title III crowdfunding is similar to crowdfunding platforms like Kickstarter, except backers are rewarded with shares rather than a product. Companies are only allowed to raise $1 million using crowdfunded investments, so its use is limited to ventures that are in their early stages or those that might not be seeing much luck with traditional venture capital.
Equity crowdfunders make their money when a company in which they’ve invested either IPOs at a higher price than they paid or gets acquired. Ventures might decide to reward their patrons in other ways, such as profit-sharing programs. There are, of course, risks involved with these kinds of investments; you can read more about them here on Republic’s site.
Equity Crowdfunding: The Platforms & The Players
The novel fundraising method got its biggest boost so far when AngelList—the earliest player in equity crowdfunding—decided to dip its toes into Title III equity crowdfunding (also known as Regulation Crowdfunding). AngelList did so through a spinoff platform called Republic. The service launched in July this year and has four projects raising funds on it right now.
Republic allows anyone above the age of 18 to make investments in companies raising funds using the platform. The amount an individual can invest is computed based on their annual income and net worth. Like with conventional crowdfunding, investments only go through if companies reach their funding goals; patrons’ money is held in an escrow until that happens.
Although the dollar amounts obtained from individual investors tend to be small in the case of regulation crowdfunding, the power of the crowd means that the funds add up quickly. Just ask the owners of The Native, a luxury hostel in Texas that became the first successfully regulation crowdfunded campaign when it raised $396,000 on NextSeed. It was fitting that the first Title III success story came from NextSeed; it was the first Title III crowdfunding platform to get approved.
A number of other platforms have managed to get approval since NextSeed. Services offering regulation crowdfunding opportunities includes WeFunder, SeedInvest, IndieCrowdFunder, truCrowd, StartEngine, CrowdfundingStar, Jumpstart Micro, Crowdboarders, and Kroudfunding. Expect to see many more joining the party. Truly crowdfunded investments are on their way to becoming a dependable way for early stage startups to raise capital while giving their early adopters a chance to experience the sweet taste of being a stakeholder.
For those looking to shop for gadgets and gizmos, classic crowdfunding powerhouse platforms like Indiegogo and Kickstarter (who are also in a prime position to branch into equity) offer more than enough to satisfy. For those looking to unleash the upside, however, equity crowdfunding will be the beast of the future.
Prateek Jose is a writer and engineering undergrad from India with an unhealthy obsession for obscure historical trivia. Conversations about absurdist fiction and the technological singularity make his day. He’s already uploading parts of his brain to servers by writing for websites such as this one.
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Hey Prateek,
Great info on the platforms pitching.
Any chance we (https://www.flashfunders.com/) can get added to this list? We were the first equity crowdfunding platform to close a successful raise through Reg CF, and we’re working constantly working to onboard new startups.
Shoot me a message if you have any questions. I would love to offer some of our insights to collaborate on future content if you’re willing.
Is it possible to post an idea for a product(s) to see what people think and if they would invest? If it is possible how do I go about it? Thanks Dr. Ben
I think I would like the option to invest just small amounts in a startup. These options give me a chance to do that at least.
I see, so instead of just helping out a company with your own funds, like crowdfunding is, you are actually getting a piece of the pie through an investment? That sounds much better.
Great article! I have been reading up a lot on the crowdfunding campaigns lately and with so many different ones out there, it is a wonder how you know which one to pick.
I didn’t realize there were this many options if you wanted to get some money for a quick startup. Thank you for outlining the possibilities that we have.