Whether you’re launching a new mobile app or unveiling your startup for the first time, it is imperative to have a detailed launch strategy in place. Without a plan of action, your offering might receive a lukewarm reception at best. The odd tweet or Facebook posting does not a product launch make. You need to approach your unveiling in the same way the military prepare for battle. Know exactly where you plan to post your product’s information, the outreach potential of each placement, and key personnel at each site. If you want to build an arsenal of tools prior to your launch, following are 10 essential distribution sites you should have on your entrepreneur’s resource list:
Whether you need a press release to announce your startup’s launch or a social media release to highlight your latest round of funding, pr.co makes attracting attention easy. Their powerful platform lets you create engaging releases full of information for press writers. Add your company’s contact information, spokesperson data, social media profiles, and announcement details. pr.co even helps you distribute your releases and view analytics to understand your open rates.
JustReachOut is another essential tool for entrepreneurs readying for launch. Their helpful interface lets you discover journalists based upon the topics they usually cover. Search across multiple news sites to find writers relevant to your sector. Once you have found reporters you want to connect with, JustReachOut automatically generates a sample email you can use to send out your company’s pertinent data.
If you need help building your list of press contacts, add Lukewarm to your must-use list of helpful tools. This nifty interface helps you build a spreadsheet full of contacts via Twitter data. Create emails from templates, find email addresses for reporters, and track open rates once you send out your company’s launch data.
Press.Farm is another helpful resource if you’re hunting for contact data for journalists. Find emails for reporters, reduce the time you spend researching outreach opportunities, and receive regular updates full of tips to help you boost your public relations outreach efforts.
Publicize offers public relations intelligence as a service. They work with startup companies to understand their outreach needs, advise of best practices to connect with journalists, and perform outreach according to company needs. Entrepreneurs can use Publicize to send out press releases, post guest articles on relevant websites, and reach out to reporters on a regular basis. If you want to build profitable relationships with journalists and streamline your public relations efforts at the same time, you definitely need to check out Publicize.
For entrepreneurs launching new products, PitchPigeon is a must-use tool. Their platform lets you send out company data to over 200 websites at one time. Send your launch information to top sites like Mashable, Business Insider, TechCrunch, and Engadget. If you want to save time while conducting press outreach, add PitchPigeon to your resource list.
PitchEngine lets you turn your press release into a mobile-ready application. Take data from your email and instantly format it into a stunning application that renders perfectly on tablets and smartphones. If you want to impress contacts with your company’s launch information, present it in a visually appealing way with Pitch Engine.
Nouncy helps entrepreneurs market their company on social media via brand ambassadors. Create campaigns outlining your business’ outreach needs and watch your biggest fans go to work promoting your venture. Let your supporters post your launch details on their Facebook page, tweet about you to their network, or highlight your release data on their Pinterest or Instagram feeds.
Startuplister offers press outreach as a service. Use their interface to connect with over 60 sites where your company’s launch information can be spotlighted. There’s no need to submit your data to sites one-at-a-time; Staruplister takes care of all site submissions for you.
For time-crunched entrepreneurs in need of launch assistance, PromoteHour is a fabulous find. The platform offers details on numerous sites you can submit your site to, in order to connect with early adopters and press personnel. Ratings for each site are offered as well as pricing data for submissions.
With powerful tools like those listed above, building your resource list of launch tools is easy. You can form a solid outreach plan, submit your information, and track interactions and press mentions.