Fitness trackers are one of the hottest things out there. While helpful though, when it comes to calories, they often only cover one angle: calories burned. For years manual counting was the only way to track calorie intake, but there’s a new device out there in the process of crushing its crowdfunding campaign and it might just be giving us the finger we’ve been waiting for.
BioRing is a wellness tracker that simply slips onto a finger and measures the following: sleep levels, protein intake, heart rate, water levels, activity intensity, distance walked and of course, the real whale – calorie intake and fat intake consumption. With all the different metrics available, the device is designed to be an effective monitoring and analysis device for anyone looking to lose weight, maintain weight, increase strength, improve sleep, reduce stress, manage hydration, improve heart health, and increase general activity and productivity.
As far as how the ring measures calorie intake, here is the quick explanation: when glucose enters the body, the cells’ water levels decrease; a bio-impedance sensor measures these level changes by sending high and low frequency electronic signals and measuring the resistance from bodily tissues.
The promises seem to echo those of the infamous Healbe, one of the most controversial crowdfunding campaigns ever. Digging deeper however, the founders are confident that they are not headed down the same path. One major distinction is the science behind it all.
“We are not measuring your glucose levels directly,” said Michael Johnson, Co-Founder of BioRing. “We are measuring the flow of fluids in and out of your cellular tissues and then our algorithms process the data.”
As with many other smart devices, there is a companion mobile app that enables users, through a dashboard interface, to easily view essential information such as weight lost, heart rate, sleep scores, nutrition balance, and other health KPI. For instance, in addition to measuring glucose levels, BioRing also calculates the time it takes the glucose levels to return to normal (the process of glucose rising and leveling out is known as the glucose curve).
In addition to the health features, when connected to the user’s smartphone, the ring can also be configured to vibrate when a text or call comes in.
To date, BioRing has raised more than $125,000 via Indiegogo, which is beyond 250% of their $50,000 goal – and the campaign still has a little over 3 weeks left to go. The limited edition version, constructed of sterling silver, is available for pre-order at $299. The standard BioRing can be pre-ordered for $199. Similar to Groupon promotions, there’s also an affiliate offer where if you buy one and get friends to buy four more, you’ll receive your ring for free.
“Our goal is to make BioRing a household name and compete with the likes of Fitbit and Jawbone,” said Johnson. “Our future plans are to deliver to our backers by the end of November and have it in retail by the beginning of next year. We will open the API in January next year.”
Charles Costa is a marketing specialist helping technology companies grow, one word at a time. You can learn more at CharlesCosta.net