Entrepreneurs are everywhere, and more and more are sprouting up all the time. Just how many, you ask? A HUNDRED BILLION EVERY HOUR. Ok, not that many, but close-ish; recent analysis shows that every month, in the US alone, over 500,000 new businesses owners emerge. That means that in 2017, there will be millions of new businesses created across the country. It is entirely possible that 98% of them will be artisanal coffee shops that stock exactly six raisin cookies and two cashiers who “love surfing”, with the remaining 2% being a mixture of “smart wallet” brands and Snapchat Influencers / pseudo-vloggers. However, if everyone takes note of the 2017 trends that big brands like Pinterest are predicting, that may not be the case.
Pinterest just released their Pinterest 100 for 2017; their predictions for what will turn out to be the biggest 2017 trends for consumer lifestyles and products. According to Pinterest, their “…insights team dug through a ton of data from the past year to identify the top emerging trends on Pinterest” and then bubbled up the biggest trends in several core categories that showed the strongest YOY increase in interest (25% or more), the strongest volume of engagement (500K or more topic saves), and the strongest uptick in the final 3-6 months of the year (normalizing for seasonal spikes).
If you are currently an entrepreneur in the consumer / B2C market, or you plan to be soon, you should probably pay attention. Some of this will be obvious, some of this will be surprising, some of this will be inspiring, and some of this will be downright silly–all of it, however, will be valuable to know in some capacity.
The categories covered are as follows: Wellness, Beauty, Women’s Style, Men’s Style, Home, Personal Interests, Travel, Life Events, Food, Kids.
Due to resource constraints, it will not be until next month that they release their findings for the Dwayne Johnson category. (We just made that up, but don’t even try to pretend like you didn’t believe us.)
You can check out the full Pinterest 100 for 2017 report HERE. Below is both a summary of all 100 trends (the percentages are the YOY increases in audience interest), as well as a few highlights from each category.
Wellness – The Biggies
Beauty – The Biggies
Women’s Style – The Biggies
Men’s Style – The Biggies
- Lots of Black (Health Goth)
- Smaller-Than-Luggage Travel Bags (Weekender Bags)
- Beard Products (Grooming Balm)
Home – The Biggies
- Wallpaper (Marble Style)
- Simple Living Styles (Danish: Hygge)
Personal Interests – The Biggies
Travel – The Biggies
- Cultural Events
- Budget Travel (& Winter Trips)
- Action Cameras
Life Events – The Biggies
- Wedding DJs
- Flamingo Themes
Food – The Biggies
- Meat Substitutes (Jackfruit)
- Bowls (Buddha Bowls)
- Cooking with Ziploc Bags / Air Sealed Bags (Sous Vide)