Elon Musk is probably the human with the highest productive hours to waking hours ratio on the planet. Heck, he might even be productive in his sleep. How else does someone conceptualize a (literally) groundbreaking new company and implement a major product update in an organization that has over 30,000 employees all inside a week? Certainly not by spending all his time playing the new iPhone Super Mario game.
The first of those two updates things went on December 10th, when Musk received a Tweet from a disgruntled Tesla owner. The source of his annoyance were “idiots” at Tesla’s San Mateo supercharger,; the ones who leave their Tesla units plugged in even after they were fully charged. Musk replied acknowledging supercharger hogging was becoming an issue and that he and Tesla “Will take action”. Then, unlike a lot of people in positions of power who say they’re going to take action, he actually took action.
By December 17th, Tesla had implemented a measure to deter the bogarting of its superchargers–within a week of the original complaint (though we can’t be entirely sure of how long this may have already been in the works). Quite simply, it’s an idle fee that is levied whenever overuse is detected. Tesla owners are first alerted remotely via an app when their cars are almost fully charged, and then when the batteries reach full capacity. They’re then given five minutes to disconnect their cars. If they don’t, they pay a $0.40 penalty for every additional minute of using the supercharger stall.
I’m sure pushing that update was a lot of work, but Musk’s week still wasn’t over. Next stop: traffic. Yes, traffic, that great equalizer–it traps man and Musk alike. The Tesla founder Tweeted about how annoyed he was at being stuck in a gridlock. He went on to say that it had forced him to consider getting a boring machine to start digging a tunnel. Haha. Elon, you zany guy you.
Traffic is driving me nuts. Am going to build a tunnel boring machine and just start digging…
— Elon Musk (@elonmusk) December 17, 2016
But he wasn’t kidding. Or at least that’s what he claimed in a follow-up Tweet. After the traffic rant, Musk came up with a new company name–The Boring Company–and tagline: “Boring, it’s what we do”. It’s an actual company idea that he hopes to establish to rid the world of its traffic woes. He then updated his Twitter bio to reflect that “Tunnels (yes, tunnels)” joins Tesla and SpaceX on the list of projects on which he’s working.
What will the purported Boring Company do exactly? It isn’t clear yet, but if he’s being serious, it sounds like it might be another one of Musk’s moonshots involving some kind of subterranean commuting infrastructure. While details of the project remain elusive, what’s abundantly clear is that Musk is a guy who zigs when others zag. And when you take away his ability to do zig or zag (such as in heavy traffic), he digs deep to find a way out.
Also, this guy’s Twitter game is tight.
Feature image via wccftech.com
Prateek Jose is a writer and engineering undergrad from India with an unhealthy obsession for obscure historical trivia. Conversations about absurdist fiction and the technological singularity make his day. He’s already uploading parts of his brain to servers by writing for websites such as this one.